1440 Heritage Blvd., West Salem, WI 54669
608-786-4511 • 866-786-4542
Located just a few miles east of La Crosse, WI on Hwy 16, we carry a diverse inventory of new KIAs and used vehicles.
Service open late!
Our Service Department is open Mondays & Thursdays 7:30am - 8pm
Tues, Wed and Fridays 7:30am - 5pm. We service all makes and models!
24 Hour Towing - (888)783-6281
Tru Discount Pricing... Everyday
We have been a one-price dealer since we opened in 1991, giving customers our lowest price FIRST on all New and Used vehicles in stock.Our Philosophy...
The Brenengen discount pricing philosophy. What it means to you:Lowest Possible Price...
Our lowest possible price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included.Competitive and Fair...
The price you see is guaranteed to be competitive and extremely fair. There is NO hassle, NO back and forth negotiating. We will never have an advertised "sale." Why? ... Find out here.Non-Commissioned Sales...
Our non-commissioned sales consultants are only concerned with finding a vehicle that is right for you.